Home » Id Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta by David Greising
Id Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta David Greising

Id Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

David Greising

Published
ISBN : 9780470543108
ebook
334 pages
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 About the Book 

Robert Goizueta created more stockholder wealth than anyone in history. Heres how he did it...The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the worlds most powerful brand and one of the greatest generators ofMoreRobert Goizueta created more stockholder wealth than anyone in history. Heres how he did it...The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the worlds most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEOs of our time. Yet little is known of this corporate maverick. This is his story.