Home » Turning Ideas into Market-Winning Products: What You Need to Know to be a Product Developer, Manager, and Innovator. Create Success and Avoid Costly Mistakes. Save Time with this Guide. by Chad McAllister
Turning Ideas into Market-Winning Products: What You Need to Know to be a Product Developer, Manager, and Innovator. Create Success and Avoid Costly Mistakes. Save Time with this Guide. Chad McAllister

Turning Ideas into Market-Winning Products: What You Need to Know to be a Product Developer, Manager, and Innovator. Create Success and Avoid Costly Mistakes. Save Time with this Guide.

Chad McAllister

Published March 23rd 2014
ISBN :
Kindle Edition
216 pages
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 About the Book 

Looking for a simple overview of product development and management? Look no further. With this book, new product team members, managers, and innovation professionals will quickly access a concise, easy-to-follow guide that shows how successful teamsMoreLooking for a simple overview of product development and management? Look no further. With this book, new product team members, managers, and innovation professionals will quickly access a concise, easy-to-follow guide that shows how successful teams develop new products that consumers love.Chad McAllister’s 25 years of experience in product innovation are condensed into a brief but thorough synopsis. This book was written for people who are entering the product development profession and need a quick start to acquaint them with core concepts and practices. Explained in a clear, conversational style, and peppered with case studies and commonly used practices, McAllister tells the story of product development from the perspective of a seasoned developer and manager.For a small investment of time, you will discover the essential framework for product development, management, and innovation. You will gain a foundation in the profession of product management and innovation, learning about the activities related to:- Generating ideas.- Testing and justifying ideas to become product concepts.- Transforming concepts into products that customers love and value.- Managing products to extend their success with customers.Who Should Buy This BookThis book is ideal for those wanting to quickly understand what product development, management, and innovation are really about – the concepts, tools, and processes to be successful, as well as pitfalls to avoid. Specifically, it is for:Employees moving into a product development, management, or an innovation role as a team member or leader. Very often, engineers, project managers, marketers, trainers, and others become important contributors to product development teams. Those who learn that product development and management is a discipline with processes and practices will excel in their new roles.CEOs, VPs of Engineering & Marketing, executives responsible for product development, and businesses wanting to create a culture of innovation and improve product development success. This short guide can be used to get everyone on the same page by explaining the terminology and activities for innovation.Buy This Book to Discover:- What to do as a product developer, manager, and innovator.- How project and product management differ.- Methods for finding and testing ideas that lead to valuable products customers love.- How to really use the Minimal Viable Product approach.- Specific organizational structures and tools that increase creativity.… and more.Why You Should Buy This BookLess than 2% of product managers have had professional training in their discipline. It’s no surprise, then, that many product developers and managers lack confidence in their ability to perform well in their roles and are likely to make costly mistakes. If you want an exhaustive examination of product management, select a several-hundred page textbook instead. However, if you’re looking for a quick read and a way to come up to speed comfortably, download this book instead, and recommend it to your colleagues to grasp key product development and management concepts in a quick, easy, and fun guide.Pick up your copy today to learn how to turn ideas into market-winning products and create customers that become raving fans.About the AuthorWith degrees in electrical engineering, Chad McAllister, PhD, learned to manage projects, and then products, throu