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Marketing Foundations and Functions: Text James L. Burrow

Marketing Foundations and Functions: Text

James L. Burrow

Published June 22nd 1994
ISBN : 9780538625418
Paperback
800 pages
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 About the Book 

Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skillsMoreMarketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teachers Edition with valuable marginal suggestions to help make the course entertaining and interactive.